Whether You’re a Band or Brand, Business is Always Business

Posted on May 18, 2011 by

Neil Patel would admit to you himself that he would probably make a terrible door-to-door salesman. He’s stated numerous times that there’s something about trying to sell an idea or product to someone that just comes out wrong. On the other hand, you take business for example, and Patel is a savant. With ventures like KISS Metrics, he’s show that there’s something about business that just makes sense to him. He simply has an ability to sell products to businesses in a way that has made him extremely successful. He’s closed deals ranging from 240,000 to 1,200,000. It’s something about closing a deal with a business that he just gets. His advice is highly sought after and a mover in shaker in the online business world.

Patel isn’t shy to admit that he’s always been an entrepreneur. Ever since he was a small child but it wasn’t until about the age of sixteen that he really got going. That’s when he started getting involved in the Internet. However, it wasn’t until he started getting involved in the world of Search Engine Optimization that Neil really hit his stride. It’s in this field that he really set himself a part. Through helping companies increase their online visibility, through a myriad of ways, Patel was able to increase the success of many businesses. It has been his unique approaches that allowed him to be named a top blogger by Technocrati and a top influencer on the web by The Wall Street Journal. He has worked with companies like General Motors, Viacom, and AOL doing the very same thing.

The business world has been highly impressed with his results and his advice is highly prized. Neil will tell you that what he’s doing isn’t that hard but so many fail to see the big picture. He stresses over and over again the necessity for good quality SEO work. It doesn’t really matter what size the business is or what you’re trying to accomplish. The approach is always the same. It’s about increasing your online profile. Neil’s current project, online poker lowdown, saw a market for the world of online poker and marketed it successfully. It’s essential to recognize a good thing when you see it and make people aware of it. You may have the best web site, business, product, or idea but if no one knows about it then what’s the point?

This is one of the harshest realities of business, as Neil as stated in the past. The cost of not using SEO for a venture is one of the worst things you can do. Some think they know what SEO is but they really don’t. There are two main different types of SEO: on-page optimization and off-site optimization. On-page is when you can directly put in links your product or site but, as Neil stresses, it’s very ineffectual and hardly worth the time. Off-site optimization, however, is extremely effective. This is when you create content, articles, or otherwise and place them on other web sites. In this content, you’ll have links back to your web site. This will increase your profile and search ranking in a big way.

These are just some of the tactics that Patel has employed over the years and it’s these very same tactics that have made his blogs, business, and advice so highly sought after. It doesn’t matter if you’re trying to sell a band or brand, you can do it if you’re thinking about your online image as a primary vehicle for your success. It’s not hard, and though maybe not everyone can do it, but there are those who can and it’s important to not overlook the importance of a businesses online reputation.

Taylor Laurens is an aspiring entrepreneur with her fledgling freelance writing business.

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