5 Hair Salon Marketing Ideas!

Posted on December 6, 2011 by

Hair salon marketing is key to generating awareness of your business in your local market. But it’s crucial to growing your business in the short term and the long term.

Here are 5 Hair Salon Marketing Ideas To Grow Your Business:

Hair Salon Marketing Idea #1: Get A Custom Made Facebook Fan Page – Most of your clients are on Facebook. And I’ll bet many of them are actually on Facebook during their hair appointment. What you want to do is set up a nice customer friendly Facebook fan page so that when customers or prospective customers find you they will be enticed to get a coupon from your fan page, or sign up for a special offer or get a helpful hair or skin care guide (a special report).

Hair Salon Marketing Idea #2: Use Yelp – Yelp is a double edged sword. If you are getting good reviews but only the bad ones are showing up because of Yelps filtering process, you need to get on their and open up a dialogue with the negative reviews and see what you can do to get them to give you a 4 or 5 star review. Be very nice and thoughtful when approaching these people. Treat them with kid gloves.

In addition you should thank the positive reviewers on Yelp as well.

Hair Salon Marketing Idea #3: Use Text Message Marketing – Text message marketing can be very effective and it’s very low cost. People are using their smart phones more then ever, and they check their text messages and read them more than email and direct mail. As a matter of fact, text messages get opened and read up to 85% of the time versus email is just 20% on average.

Hair Salon Marketing Idea #4: Send Thank You Notes – When you have down time take time to write thank you notes to your customers. Try to send one to every customer. They will really appreciate it and you’ll build rapport.

Hair Salon Marketing Idea #5: Build Your Lists – Nothing is more important than your list of clients because they have been to your salon and they know you and like you. Your second best list is a list of people who called or contacted you in some way but did not buy from you yet. Send a letter or postcard every month if you can so that you are top of mind. Let them know about your specials, changes you’ve made, new products and services, etc. etc.

Did you know that you lose 10% of your influence with clients for every month you do not contact them?

Build the following lists and contact them at least once per month:

  • Direct Mail List (their mailing address)
  • Email
  • Cell Phone (for text message marketing)

I hope these hair salon ideas and tips inspired you to take action because I know they will help you grow your business.

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